vier.live
Winner of the AHO AWARDS 2024 in the category of Interaction design! Read more here
Teamwork with Dina Louise Bugge
Collaboration with vier.live as the client, which is a platform designed for artists to livestream their concerts, offering fans a way to experience live music performances online. Explore vier.live here
Service and interaction design - Team work - 11 weeks - School project 2024
Task:
What can happen when the stream is finished, or before it starts? Which digital features can create closer bonds and genuine experiences that are fun for both artists and fans?
Result:
We have implemented a new feature to be integrated into an app. This feature is a cutting and sharing tool designed to make it easier to export clips from a livestream directly to social media. Users will have the ability to add their favorite moments to personal playlists and publish short clips on social media.
This is to facilitate the artist's marketing needs and create awareness around the vier.live platform. Our target audience is superfans. They want to be noticed by the artists they look up to and have even more interaction. On the other hand, artists do not want to focus on marketing even though it has become an important part of their profession. The needs of the artist and the fan work against each other, and between these, we found an opportunity. Superfans can do the marketing for the artist.
What I have learned:
As our longest project, this semester project was incredibly educational. We managed all communication with the client, scheduled meetings, interviewed many users, and invited them to review sessions at the school. I learned how essential it is to be proactive in reaching out to users and to use alternative methods when the people we want to speak to are unavailable. Throughout the project, I realized that a genuine design result requires thorough insight into the user's needs, and often, that means stepping outside your comfort zone to find the right solutions. This was also the first time we started completely from scratch, without a set brief, and it required us to really understand the problem before designing a solution.